La Cité du Vin is the first cultural and tourist site to earn the “Excellence” level of the Sustainable Entertainment certification!
A holder since 2022 of the “Sustainable Entertainment: Responsible Emotion” label awarded by SNELAC (National Union of Leisure, Attraction, and Cultural Venues), the Cité du Vin has just had its certification renewed and has advanced from the “Experienced” level to the “Excellence” level.
This distinction, which recognizes the social and environmental commitment of cultural and tourist sites, added an additional level of recognition in 2026—the “Excellence” level—which the Cité du Vin is the first to achieve. This new milestone celebrates the daily dedication and hard work of all teams as they continue to strive for continuous improvement in sustainable development.
The Cité du Vin Achieves the “Excellence” Level
The “Sustainable Entertainment: Responsible Emotion” certification, awarded by SNELAC (National Union of Leisure, Attraction, and Cultural Venues), is intended for all leisure and cultural venues to encourage them to adopt a sustainable development approach and pursue continuous improvement in corporate social responsibility. It is based on an evaluation framework tailored to the specific characteristics of this sector, comprising 20 indicators and 140 criteria (the Cité du Vin is assessed against 18 indicators and 120 criteria). After earning the label in 2022 at the “Experienced” level and then renewing it in 2024, the Cité du Vin has taken another step forward by becoming the first site to qualify for the recently created highest level, “Excellence.” With this distinction, SNELAC recognizes and rewards the Cité du Vin’s maturity in terms of its CSR strategy. “We are very honored to move from the ‘Experienced’ level to the ‘Excellence’ level. This is a reward for the dedication of all our teams over the past several years across a wide range of areas: accessibility, visitor satisfaction, community engagement, sustainable procurement, waste management, and more. We are proud of all the work we’ve accomplished and that our commitment has been recognized. This encourages us to continue our efforts,” says Léa Alglave, CSR Project Manager.
New Initiatives Praised
Certain initiatives by the Cité du Vin were instrumental in achieving this new certification level, allowing us to continue challenging even the most experienced sites by demonstrating that the Cité du Vin was already exceeding expectations.
· Quarterly carbon accounting and planetary boundaries impact assessment: quarterly carbon accounting covering all three scopes of its carbon footprint, which allows the organization to track every source of CO₂ emissions and adjust purchasing decisions more quickly. The impact of its activities on planetary boundaries has also been assessed (in collaboration with the consulting firm Purple Pepper) and will be updated annually.
· Preparation of a sustainability report with the consulting firm RHSE using the VSME methodology, even though the organization is not subject to CSRD regulations.
· Collaborative governance with a CSR approach. The CSR approach is based on three pillars (working groups) composed of employees from each department, corresponding to the three dimensions of sustainable development—Employee Well-being (social), Sustainable Development (environment), and Very High Visitor Satisfaction (economy)—and an annual environmental roadmap (with 4 drivers for change, 15 objectives, and 80 to 90 actions), overseen by a steering committee. Ultimately, more than half of the employees are involved in the CSR initiative on a daily basis.
The integration of sustainability principles into the management of the Boutique (applying CSR criteria to products, training teams, monitoring responsible purchasing, and initiatives related to packaging) was also particularly appreciated.
With this renewal at a higher level, the Cité du Vin reaffirms its place among the leading cultural players in the ecological transition.
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